In our presentation, we explained that the advertisement would employ the Bandwaggon, Humour and Logic appeal. While doing so, we also exercised humour and logic appeals to the company we were trying to persuade; this was done to exemplify the type of advertisement that we would create. The appeals we had unanimously chosen would be the most effective appeals, considering that the bandwagon appeal allows the audience to be content when it comes to affiliating themselves to the programme we have in store for them. Due to the interactive pathways that this product would create for the targetted audience. Moreover, the Logic appeal would help target the viewers need to achieve. Whether it be obtaining a healthier lifestyle, new social activities, or even an escape from day-to-day routine. The use of these appeals were the most powerful techniques; for humour draws in the audiences attentions while logic and bandwagon appeals manipulate and persuade them.
What were some specific persuasive techniques you used (include examples) why did you believe these would be effective?
To allow our audience to be intrigued, we consolidated effective techniques such as humour, great vocabulary as well as expressing logos through a cause vs. correlation strategy. We also tried our best to associate the audience with the advert, and product at hand. As a group, we had come to the conclusion that consistent association between the two would help display our data of the bike share programme. Thus allowing us to sell our advert and product to the audience, by describing our overall methods. This was done with the intention to emphasise on the spokespeople charisma, linking us back to pathos and allowing an emotional connection. Psychology's Sociocultural Levels of Analysis have proven that a friendly relationship between to business dealers, a seller and buyer could enlarge the outcomes by more than 50%. Therefore we intended on exaggerating our commitment towards the product and towards the "buyers" to help boost the likelihood of success.
Cause vs. Correlation was used to help convince the audience that the advert/product that is something they need to enhance their lives significantly. Therefore we had insisted that the cause of high diabetes rate was because we do not have a bike share programme. In which could be rendered as hyperbole.
How did an awareness of audience and context influence your overall approach to this activity?
Maintaining an awareness of the audience and context was very influential, as it allowed us to manipulate the targetted audience through the understanding we have of their social, literal and physical characteristics. Most importantly, it enabled us to enhance our technicality, as we were provided with enough information to make emotional, lifestyle and health connections between the buyers and the sellers. We had also manipulated the audience into solely foreseeing the positive factors that come with our presentation and product. We took to our advantage that the presentation was in fact completely one-sided and completely disregarded any questions or refutations, allowing the audience to commend our overall presentation. We avoided mentioning any negatives such as the weather of the context, in which came to our benefit as salespeople.
If you were to complete this presentation again, what would you do differently regarding content and preparation?
After watching the other groups, I was able to pick up many things that we could have done to extend our success rate as an "advert company." Initially, I would increase my preparation time and rehearse the presentation. Although, as a group, we were able to transmit our ideas to the audience, I would have preferred to ensure little to no mistakes and ultimately articulate ( and if it weren't a stretch, I would have preferred to present without cue cards considering it was such a low content based presentation). But overall I would state that our group was able to perform very successfully under such a time constraint. Furthermore, I would have liked to be able to make simple additions such as repetition and making catchy phrases to help enhance the memorability of our product.
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